Past IBF Speakers
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Alina Davydova
Alina Davydova
Danfoss

Senior Manager SIOP Excellence and MDM
Alina is a Senior Supply Chain Professional at Danfoss, currently responsible for designing and describing different Supply Chain Models in Danfoss’s Climate Solution Segment. She is also a Process Facilitator for the Global S&OP process within the Segment. Before this role, Alina spent many years working within Danfoss’s global supply chain as Implementation Lead for ERP projects. Alina holds a PMI PMBOK certificate in BASIC Project Management and a Project Management Expert Certificate. She holds a Degree in Linguistics and Teacher Training and is a Certified Business Trainer.
Ana Martinho de Freitas
Ana Martinho de Freitas
BAT

Global Process Expert - Demand Forecasting

Ana is the Demand Forecasting Product Owner at British American Tobacco. Her remit covers Process, Capability & the Digital Functionality for global demand forecasting. Passionate about demand forecasting, Ana has held a variety of demand forecasting roles since joining BAT in 2007, building deep functional, strategic and commercial expertise which she has utilised to design and deliver demand forecasting transformations. She studied Applied Mathematics at the Lusiada do Porto University in Portugal.

Sefa Sağlam
Sefa Sağlam
Haier Europe

Central Demand Planning Manager

Sefa is Central Demand Planning Manager at Haier Europe where he leads the central demand planning and statistical forecasting program for the Candy, Hoover and Haier brands. Prior to Haier Europe, he worked for Suominen Corporation, SC Johnson, Sealed Air and Reply Consulting in various demand planning and supply chain roles. Sefa holds a B.Sc in Mechanical Engineering from Istanbul Technical University and an M.Sc. in Management Engineering from the Polytechnic University of Milan.

Garry Lim
Garry Lim
Hempel Coatings Asia

Regional Demand & Planning Manager
Garry is an established professional with over 20 years of operational and commercial experience across multiple industries in APAC with responsibilities for supply chain management improvement initiatives. He has a strong functional knowledge in Supply Chain Optimisation, Inventory Optimisation, Change Management, Lean Six Sigma Implementation (Green Belt Certified), Sales Operations Planning, Demand Planning, as well as Procurement Risk Management. Garry possesses a robust track record in driving end-to-end supply chain management programs and has a proven ability to lead and manage large cross-functional and multicultural teams. He is an effective communicator with strong people management skills and the ability to liaise with stakeholders and commercial teams, which is key for managing change resistance to deliver optimum operational efficiency.
Ali Alshehri
Ali Alshehri
Aramco

Demand Forecasting Process Lead, Domestic Sales & Marketing Department
Ali is a forecasting specialist with extensive experience in the Oil & Gas sector. He has led the implementation of an advanced demand forecasting solution of refined products for the entire kingdom of Saud Arabia. Ali worked on several digitization projects and participated in the development of a companywide digitalization roadmap.
André Machado
André Machado
Essity

Supply & Demand Planning Manager South Latam
André Machado is currently Head of Supply, Demand & Foreign Trade Operations in Southern Latin America at Essity. He leads all S&OP & S&OE programs for Professional Hygiene and Consumer Goods, representing 84% of businesses in the South Latin America region (6 emerging markets) with double-digit growth. He also leads the foreign trade team driving operational excellence across all international trade operations. Prior to Essity, Machado worked for Ingredion and IBM. He has several specializations in different countries (China, Italy and Brazil) and has a degree in International Relations from the Federal University of São Paulo, Brazil.
Jeff Baker, CPF
Jeff Baker, CPF
Libra SCM

Managing Director
Jeff is a Supply Chain Planning expert with extensive experience in Demand Management, Integrated Business Planning/S&OP, and Advanced Planning and Scheduling. Jeff has extensive experience working with the world's best-known companies to improve their Supply Chain planning processes and capabilities, from design to implementation. Jeff holds a B.S. in Chemical Engineering, an MBA, and a Master of Engineering in Supply Chain Management from MIT. He is also a recipient of Supply & Demand Chain Executive’s 2019 Pros to Know award. Jeff is an advocate for advancing the Supply Chain Management field and does so through training, and speaking at IBF events worldwide. He is an IBF Certified Professional Forecaster (CPF).
Shannon Peel
Shannon Peel

Christopher Cole
Christopher Cole
Beiersdorf

Project Manager Demand Planning
After starting his career at Unilever where he worked in various production and planning roles, Chris joined Beiersdorf’s South African Affiliate in 2011 as a Demand Planner. In 2015, he moved to Procurement for 2 years, after which he returned to the Planning world in a combined Demand and Supply Planning role. In 2019, he took a short-term contract as a Demand Planner for BDF in the USA before transferring to the company headquarters in Hamburg, Germany. Here he works as Project Manager in the Global Planning Team. Chris holds a degree in Business Logistics & Purchasing from the University of KwaZulu-Natal, South Africa.
Jonathon Karelse
Jonathon Karelse
NorthFind Management

CEO

Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.

Eric Wilson, ACPF
Eric Wilson, ACPF
Institute of Business Forecasting & Planning

Director – Thought Leadership
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Advanced Certified Professional Forecaster (ACPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
Chris Turner
Chris Turner
StrataBridge

Co-Founder
Chris works with a range of clients worldwide, across industry sectors, on strategy development, innovation and joined-up decision-making. A highly respected facilitator, Chris has a unique ability to understand and simplify complex business issues and opportunities and translate these into action. He has worked with leadership teams around the world, helping them to articulate, share and realize their strategies through aligning the organization, integrating decision-making and capability building.
Dr. Sven F. Crone
Dr. Sven F. Crone
Lancaster University

Assistant Professor in Management Science
Dr. Sven F. Crone is an expert in forecasting, with over 15 years of expertise in both its theory and practice. As an Assistant Professor at Lancaster University and the Director of the Lancaster Centre for Forecasting (the largest thinktank dedicated to business forecasting) he has been published in over 40 scientific publications and has received international awards for developing new forecasting algorithms. He has trained over 500 Demand Planners, and consulted with industry leaders on improving forecasting methods, systems and processes. Sven is a regular speaker at IBF conferences, sharing insights from hands-on consulting projects and the latest research in forecasting for FMCG/CPG, Call Centres and Energy Markets.
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EUROPE: BUSINESS PLANNING, FORECASTING & S&OP/ IBP CONFERENCE
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial
Amsterdam, NETHERLANDS
November 20 – 22, 2024
Register Now
Super Early Bird Rate – Expires in 62 days 5 hours
(on September 13, 2024).
Why Attend?
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    Why Attend

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    About Us

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    Pre-Conference Tutorial

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    CPF Certification

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    S&OP Certificate

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    Supply Chain Planning Certificate

Reserve Your Space Without Obligation

This was my first IBF conference and I'm discovering the IBF world. I thought it was a very good event. I loved the networking and sharing among practitioners. I am taking away a lot of ideas for making this move in my own organization.
A. Solis Gil, Business Collaborative Processes Director, Schneider Electric

This conference is the beating heart of the European forecasting and planning community, bringing together planning professionals from around the world for 2 or 3 days of workshop sessions, round robins, and panel discussions. 2 maturity streams are designed to implement planning in your organization or take an existing process to the next level. This is where professionals come to learn, share knowledge, and take inspiration for real change that drives competitive advantage. A community-focused event, there are multiple networking and socializing opportunities, all in the centre of Amsterdam.

  • Join the largest gathering of global professionals from all industries with S&OP/IBP, Demand Planning, Supply Chain, Forecasting, and Analytics responsibilities in Europe
  • Meet other professionals from Sales, Marketing, Finance, HR, Executive Management, and other key functions in the S&OP/ IBP process
  • Learn how to bring change to your organization for better S&OP and operations planning
  • Bring your organization to best-in-class levels in performance through better business planning & forecasting
  • Learn step-by-step from lessons learned and case studies shared by well-known global companies
  • Get instant feedback on your specific challenges and truly network during our Round-Robin Round-Table Discussions
  • Enjoy further networking during our after conference cocktail reception
  • Take advantage before or after the conference of our exceptional location in the heart of central Amsterdam
  • All this and more
See What our Participants are Saying
Past IBF Speakers
Show all Speakers
Alina Davydova
Danfoss
Senior Manager SIOP Excellence and MDM
Ana Martinho de Freitas
BAT
Global Process Expert - Demand Forecasting
Sefa Sağlam
Haier Europe
Central Demand Planning Manager
Past Conference Schedule
  • Pre-Conference Tutorial
    Nov 20, 2024
  • Conference Day 1
    Nov 21, 2024
  • Conference Day 2
    Nov 22, 2024
  • Exam Day
    Nov 22, 2024
IBF Members Only
12:00 PM - 1:00 PM
Morning Refreshments & Tutorial Registration
1:00 PM - 5:00 PM
FUNDAMENTALS OF DEMAND PLANNING & FORECASTING TUTORIAL (IBF MEMBERS ONLY– FREE)

ROLE OF FORECASTING IN THE ORGANIZATION

  • Benefits and its impact on supply chain, management decisions, financial plans
  • Responsibilities/Accountability
  • Consensus development and management support
  • Relationship to other decision and planning processes
  • Cross-function participation and involvement

S&OP & FORECASTING PROCESS

  • Process design and interfaces
  • Cross-functional involvement and consensus building
  • Forecaster competencies & skills
  • Forecast user Information needs
  • Risk and error tolerances

FORECAST ERROR MEASUREMENT

  • Importance of error measurement and analysis
  • Sources and remediation of error
  • Interpretation and application of error metrics
  • Mean Absolute % Error (MAPE)
  • Weighted Mean Absolute % Error (WMAPE)
  • Error analysis and cost of error

DATA MANAGEMENT AND DATA CLEANING

  • Data identification and definition
  • Structure of time series data
  • Data collection and analysis
  • Identifying and adjusting for anomalies

HOW TO FORECAST WITH TIMES SERIES MODELS – THE MOST WIDELY USED METHOD OF FORECASTING

  • Importance of pattern identification
  • Time series model development
  • When to use time series models
  • Advantages and disadvantages of time series
  • Event adjustments and when to use
  • Underlying assumptions
  • Widely used time series methods – averages, naïve model, exponential smoothing, decomposition, trend, seasonal, and other time series methods

HOW TO FORECAST WITH REGRESSION ANALYTICS – FORECASTING AND EVALUATING CAUSES OF VARIATION IN DEMAND

  • When to use Regression
  • Advantages and disadvantages
  • How to build a regression model for demand
  • Application in estimating effects of promotions, pricing, advertising, and other program actions
  • Using regression methods in conjunction with time series forecasting

NEW PRODUCT FORECASTING – FORECASTING OVER LONGER TIME PERIODS WITH GREATER UNKNOWNS

  • Challenges of New Product Forecasting
  • Opportunity identification and evaluation
  • Product lifecycle structure and estimation
  • Qualitative forecasting methods
  • Diffusion models
  • Quantitative forecasting methods
  • Expected error and accuracy

MS-EXCEL will be Used for Demonstration Exercises. Bring Along Your Laptop (Optional)

Pricing
Super Early Bird Rate
(Expires in 62 days 5 hours)
SILVER PACKAGE
$1,999.00 / €1,999.00
$1,799

Member’s discount: -$100

€1,799
GOLD PACKAGE
$2,299.00 / €2,299.00
$2,099
€2,099
4th FREE - GOLD GROUP
Best Value (Group) (4 persons for price of 3)
$6,897.00 / €6,897.00
$6,297
€6,297
GOLD CPF CERTIFICATION PACKAGE
Best Value (+CPF Certification)
$3,549.00 / €3,549.00
$3,349
€3,349
GOLD GROUP PACKAGE
(2 PERSONS)
$4,498.00 / €4,498.00
$4,098
€4,098
SILVER GROUP PACKAGE
(2 PERSONS)
$3,898.00 / €3,898.00
$3,498
€3,498
PRE-CONFERENCE WORKSHOP: 1-Day Fundamentals of Demand Planning & Forecasting Tutorial
(IBF MEMBERS ONLY)
Sign In or Register
ADD-ON: Certificate in S&OP/ IBP
$899.00 / €899.00
$899
€899
ADD-ON: CERTIFICATE IN SUPPLY CHAIN PLANNING
$899.00 / €899.00
$899
€899
S&OP/ IBP & FORECASTING CONFERENCE
21-22 NOVEMBER 2024
COCKTAIL RECEPTION
21 NOVEMBER 2024
REFRESHMENTS & LUNCH
FUNDAMENTALS OF S&OP, DEMAND PLANNING & FORECASTING TUTORIAL
20 NOVEMBER 2024 (ACTIVE IBF MEMBERS ONLY)
IBF MEMBERSHIP
(1 YEAR)
CPF CERTIFICATION EXAMS
3 EXAMS
BOOK: FUNDAMENTALS OF DEMAND PLANNING & FORECASTING
FREE SHIPPING
CERTIFICATE: S&OP/ IBP - INCLUDES EXAM FOR KNOWLEDGE-CHECK
CERTIFICATE: SUPPLY CHAIN PLANNING - INCLUDES EXAM FOR KNOWLEDGE-CHECK

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Past Sponsors
Past Exhibitors
  • QAD DynaSys
  • cubewise
  • Iqast
  • Neways iPac
Upcoming Events & Trainings
AUGUST 7–9, 2024
Nashville, Tennessee USA
SUPPLY & DEMAND PLANNING BOOT CAMP w/ 1-Day Hands-on Concept to Practice in Supply & Demand Planning Workshop...
September 10, 12, 16, 19, 23, 26, 2024
10:00 am - 4:00 pm EDT
Online
Preserve cash, achieve new product forecasting success, optimize Inventory & supply chain efficiency and more....
OCTOBER 22 - 25, 2024
Orlando, Florida USA
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial...
Event Location
DoubleTree by Hilton Amsterdam Centraal Station
Oosterdoksstraat 4, 1011 DK
Amsterdam
NETHERLANDS
+31-20-530-0800
Room Rate (single): 252.99€/ night + tax
(12.5% city tax to be charged at check-out)
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