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EUROPE: BUSINESS PLANNING, FORECASTING & S&OP/ IBP CONFERENCE
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial
Amsterdam, NETHERLANDS
November 20 – 22, 2024
Why Attend?
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    Why Attend

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    See Attendee List

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    Pre-Conference Tutorial

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    CPF Certification

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    S&OP Certificate

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    Supply Chain Planning Certificate

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    About Us

Reserve Your Space Without Obligation

This was my first IBF conference and I'm discovering the IBF world. I thought it was a very good event. I loved the networking and sharing among practitioners. I am taking away a lot of ideas for making this move in my own organization.
A. Solis Gil, Business Collaborative Processes Director, Schneider Electric

This conference is the beating heart of the European forecasting and planning community, bringing together planning professionals from around the world for 2 or 3 days of workshop sessions, round robins, and panel discussions. 2 maturity streams are designed to implement planning in your organization or take an existing process to the next level. This is where professionals come to learn, share knowledge, and take inspiration for real change that drives competitive advantage. A community-focused event, there are multiple networking and socializing opportunities, all in the centre of Amsterdam.

  • Join the largest gathering of global professionals from all industries with S&OP/IBP, Demand Planning, Supply Chain, Forecasting, and Analytics responsibilities in Europe
  • Meet other professionals from Sales, Marketing, Finance, HR, Executive Management, and other key functions in the S&OP/ IBP process
  • Learn how to bring change to your organization for better S&OP and operations planning
  • Bring your organization to best-in-class levels in performance through better business planning & forecasting
  • Learn step-by-step from lessons learned and case studies shared by well-known global companies
  • Get instant feedback on your specific challenges and truly network during our Round-Robin Round-Table Discussions
  • Enjoy further networking during our after conference cocktail reception
  • Take advantage before or after the conference of our exceptional location in the heart of central Amsterdam
  • All this and more
See What our Participants are Saying
Event Speakers
Luca Suriano
Luca Suriano
Golden Goose
Chief Planning Officer

Luca is an accomplished leader with nearly 20 years of expertise in global sourcing, product development, and supply chain transformation. As Chief Planning Officer at Golden Goose in Milan, he oversees end-to-end supply chain planning, driving improvements in time to market and cost efficiency. His passion for direct-to-consumer models and mentoring global teams fosters a culture of engagement and excellence. Luca previously served as Vice President of Global Sourcing at Under Armour in Hong Kong, managing a $1 billion portfolio and achieving significant cost savings. He also held senior roles at Brooks Brothers in New York and Hugo Boss in Switzerland, where he led strategic initiatives to improve inventory management and supply chain performance. Luca holds a Master of Science in International Business from Verona University and has furthered his studies at Northwestern University and the Warsaw School of Economics.

Viktoriia Khorolska
Viktoriia Khorolska
Rubix Group
Expert Demand Planning
Viktoriia heads the demand planning department at European MRO supplier Rubix. She takes care of integrated planning not only with internal departments but also with suppliers to achieve better lead times, which is crucial for improving customer service and profitable growth. She has experience in planning at multinational companies such as Akzonobel and Mercedes-Benz. She holds a Master of Economics degree from Chemnitz University of Technology, Germany, and a Master's degree in Economics from Kharkiv National University of Economics, Ukraine.
Domenico Canfora
Domenico Canfora
Fedrigoni Group
UK Plant Director

Domenico is currently the UK Plant Director for Fedrigoni Group. He brings extensive experience in demand and supply roles across various industries in both the public and private sectors. Before his current role, he served as the Head of S&OP at Finning UK & Ireland, where he managed demand and supply activities and oversaw the overall S&OP process. Domenico has led the implementation of planning tools in multiple organizations, including SAP APO at Kellogg’s, BOARD’s S&OP tool at AstraZeneca, an in-house forecasting tool at LEGO, and Anaplan’s Demand and S&OP tool for a UK government entity. He holds a degree in Economics and Finance from Università degli Studi di Napoli Federico II in Italy.

Dr. Sven F. Crone
Dr. Sven F. Crone
Lancaster University
Assistant Professor in Management Science

Prior Roles

  • Expert in forecasting, with more than 15 years of expertise in both its theory and practice
  • Trained more than 500 demand planner
  • Consulted with industry leaders on improving forecasting methods, systems and processes

Industry Involvement

  • Published in over 40 scientific publications
  • Received international awards for developing new forecasting algorithms
  • Regular speaker at IBF conferences
Eric Wilson, ACPF
Eric Wilson, ACPF
Institute of Business Forecasting & Planning
Director – Thought Leadership

Prior Roles

  • Escalade Sports: Director of Demand Planning
  • Berry Plastics: Director of Demand Planning
  • Tempura Sealy International: Director of Demand Planning & S&OP

Industry Involvement

  • Frequent speaker and panelist for many executive forums and professional conferences
  • Written numerous articles in publications including The Journal of Business Forecasting and APICS Magazine
  • Author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning

Award

  • IBF Excellence in Business Forecasting & Planning

Certification

  • IBF Advanced Certified Professional Forecaster (ACPF)
Jonathon Karelse
Jonathon Karelse
NorthFind Management
CEO

Prior Roles

  • Recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management

Education

  • Graduate of the MIT Sloan School of Management
  • Member of the 2019 Management Excellence cohort at Harvard Business School
  • Member of the Harvard Business Review’s Advisory Council

Industry Involvement

  • Long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science
  • Author of the Amazon #1 Best Seller for his book, Histories of the Future: Milestones in the Last 100 Years of Business Forecasting
Bogusz Dworak, CPF
Bogusz Dworak, CPF
Optegra Eye Health Care
S&OP/IBP Manager, CPF

Bogusz is a leader and practitioner in forecasting, demand planning, S&OP, and IBP with over 20 years of experience in retail, manufacturing, and service organizations. He has served both as a functional lead and a supply chain planning consultant, supporting various companies across industries including automotive, life sciences, FMCG, construction, packaging, beverages, and home appliances. Since February 2024, he has been driving the S&OP process at Optegra UK, a leading private healthcare provider that improves the quality of life for tens of thousands of patients each year through vision-correction therapies. Bogusz holds an MSc in Mathematics and Statistics from the University of Warsaw, as well as IBF Certified Professional Forecaster (CPF) and ASCM CPIM certifications. He currently resides in Manchester, UK, with his wife and two sons.

Garry Lim
Garry Lim
Hempel Coatings Asia
Regional Demand & Planning Manager
Garry is an established professional with over 20 years of operational and commercial experience across multiple industries in APAC with responsibilities for supply chain management improvement initiatives. He has a strong functional knowledge in Supply Chain Optimisation, Inventory Optimisation, Change Management, Lean Six Sigma Implementation (Green Belt Certified), Sales Operations Planning, Demand Planning, as well as Procurement Risk Management. Garry possesses a robust track record in driving end-to-end supply chain management programs and has a proven ability to lead and manage large cross-functional and multicultural teams. He is an effective communicator with strong people management skills and the ability to liaise with stakeholders and commercial teams, which is key for managing change resistance to deliver optimum operational efficiency.
Amy Weed, CPF
Amy Weed, CPF
Energizer Holdings
Demand Planning Manager

Amy Weed, CPF, is a seasoned expert in Demand Planning and Sales Analytics with 15 years of experience driving results in the Consumer Products (CPG) sector. Currently serving as the Senior Demand Planning Manager at Energizer Holdings, she leverages her extensive background to optimize forecasting and planning processes. Amy's expertise spans a wide range of areas, including Sales & Operational Planning (S&OP/IBP), New Product Forecasting, and Promotional Forecasting. Her core competencies also include ABC-XYZ Segmentation, SAP APO, IBP, and Xtel, as well as Customer Marketing and eCommerce Planning. Known for her leadership and mentoring skills, Amy excels in team development, product rationalization, and harmonization, and she provides insightful leadership reporting to drive strategic decision-making. She earned her master’s degree from the New School for Social Research in New York City.

Fernando Parrilli
Fernando Parrilli
Beiersdorf
Project Manager Supply Chain Analytics
Fernando is a specialist in Supply Chain Analytics for Demand Planning and S&OP/IBP at Beiersdorf, where he is Product Owner for topics like Forecast Accuracy, FVA, Service Level, and Inventory Management among others. Prior to Beiersdorf, he worked for Unilever Argentina in several roles with a strong focus on S&OP/IBP. For the last 10 years, he has led transformation projects in all regions around the world. He holds an Industrial Engineering degree from the Pontifical Catholic University of Argentina (UCA) and a Supply Chain Professional Certification (CSCP). He is also a certified Scrum Master (CSM).
Leszek Podgórski
Leszek Podgórski
CMC Poland
SIOP Manager
Leszek Podgórski’s early experience was in the railway industry. After transferring to heavy industry, he held production and technological positions. For a decade, he managed the Production Planning Office at CMC Poland. Over the last two years, he has been working as an S&OP Manager. He is involved in implementing the S&OP process and bringing integrated planning to the steel mill.
Konrad Grondek
Konrad Grondek
MPM Productivity Management Sp. z o. O.
Consultant
With many experiences managing both production and quality across various industries, Konrad Grondek, came to understand the consequences of delayed deliveries. Such experiences drove his work on S&OP. For many years now, he has been conducting classes and workshops on S&OP, Master Production Scheduling (MPS), and Lean Manufacturing for many world-famous companies.
João Pinto
João Pinto
BAT
Demand Planning Executive
João is the Demand Planning Executive for the UK&I, working for the past year to implement best practice forecasting processes at British American Tobacco and seamlessly integrate them into the day-to-day business. His experience across Supply Chain and Marketing in various areas of BAT provides him with unique insight into how to translate BAT’s forecasting principles from paper to practice, bridging gaps between Marketing, Trade, and Reporting Progress vs. Targets.
Amal Morine
Amal Morine
BAT
Manager-Demand Forecast Continuous Improvement
Amal leads the Demand Forecasting and Integrated Business Planning agenda for BAT in Western Europe. As the subject matter expert, she integrates business capabilities with processes and technology to enhance planning competencies while addressing local market needs. Her experience in RGM, Trade, Planning, Forecasting, and Project Management equips her to effectively translate theory into practice and achieve transformative outcomes. Amal is a strong advocate for leveraging processes to harness analytics and efficiency, driving significant improvements in business performance.
Paul Metherell
Paul Metherell
Optegra Eye Health Care
Group Head of S&OP
Paul is an expert in end-to-end supply chain planning, with deep expertise in demand, supply, resource planning, and detailed scheduling. With a strong background in FMCG and manufacturing, he joined Optegra in 2016, where he established and led planning processes to support the company’s rapid growth in the UK, including the successful implementation of Sales and Operations Planning (S&OP). Since 2023, Paul has expanded his role to drive productivity improvements and oversee the rollout of S&OP processes across the entire Optegra group, supporting multiple European markets, including Poland, the Czech Republic, and Slovakia.
Event Speakers
Luca Suriano
Luca Suriano
Golden Goose
Chief Planning Officer
Viktoriia Khorolska
Viktoriia Khorolska
Rubix Group
Expert Demand Planning
Domenico Canfora
Domenico Canfora
Fedrigoni Group
UK Plant Director
Conference Schedule
Download Schedule
(PDF, ~2mb)
  • Pre-Conference Tutorial
    Nov 20, 2024
  • Conference Day 1
    Nov 21, 2024
  • Conference Day 2
    Nov 22, 2024
  • Exam Day
    Nov 23, 2024
IBF Members Only
12:00 PM - 1:00 PM
Morning Refreshments & Tutorial Registration
1:00 PM - 5:00 PM
FUNDAMENTALS OF DEMAND PLANNING & FORECASTING TUTORIAL (IBF MEMBERS ONLY– FREE)

ROLE OF FORECASTING IN THE ORGANIZATION

  • Benefits and its impact on supply chain, management decisions, financial plans
  • Responsibilities/Accountability
  • Consensus development and management support
  • Relationship to other decision and planning processes
  • Cross-function participation and involvement

S&OP & FORECASTING PROCESS

  • Process design and interfaces
  • Cross-functional involvement and consensus building
  • Forecaster competencies & skills
  • Forecast user Information needs
  • Risk and error tolerances

FORECAST ERROR MEASUREMENT

  • Importance of error measurement and analysis
  • Sources and remediation of error
  • Interpretation and application of error metrics
  • Mean Absolute % Error (MAPE)
  • Weighted Mean Absolute % Error (WMAPE)
  • Error analysis and cost of error

DATA MANAGEMENT AND DATA CLEANING

  • Data identification and definition
  • Structure of time series data
  • Data collection and analysis
  • Identifying and adjusting for anomalies

HOW TO FORECAST WITH TIMES SERIES MODELS – THE MOST WIDELY USED METHOD OF FORECASTING

  • Importance of pattern identification
  • Time series model development
  • When to use time series models
  • Advantages and disadvantages of time series
  • Event adjustments and when to use
  • Underlying assumptions
  • Widely used time series methods – averages, naïve model, exponential smoothing, decomposition, trend, seasonal, and other time series methods

HOW TO FORECAST WITH REGRESSION ANALYTICS – FORECASTING AND EVALUATING CAUSES OF VARIATION IN DEMAND

  • When to use Regression
  • Advantages and disadvantages
  • How to build a regression model for demand
  • Application in estimating effects of promotions, pricing, advertising, and other program actions
  • Using regression methods in conjunction with time series forecasting

NEW PRODUCT FORECASTING – FORECASTING OVER LONGER TIME PERIODS WITH GREATER UNKNOWNS

  • Challenges of New Product Forecasting
  • Opportunity identification and evaluation
  • Product lifecycle structure and estimation
  • Qualitative forecasting methods
  • Diffusion models
  • Quantitative forecasting methods
  • Expected error and accuracy

MS-EXCEL will be Used for Demonstration Exercises. Bring Along Your Laptop (Optional)

Speaker photo
Eric Wilson, ACPF
Institute of Business Forecasting & PlanningDirector – Thought Leadership
Pricing
Onsite Rate
(Expires in 0 days 22 hours)
SILVER PACKAGE
$2,099

Member’s discount: -$100

€2,099
GOLD PACKAGE
$2,399
€2,399
4th FREE - GOLD GROUP
Best Value (Group) (4 persons for price of 3)
$7,197
€7,197
GOLD CPF CERTIFICATION PACKAGE
Best Value (+CPF Certification)
$3,649
€3,649
GOLD GROUP PACKAGE
(2 PERSONS)
$4,698
€4,698
SILVER GROUP PACKAGE
(2 PERSONS)
$4,098
€4,098
PRE-CONFERENCE WORKSHOP: 1-Day Fundamentals of Demand Planning & Forecasting Tutorial
(IBF MEMBERS ONLY)
Sign In or Register
ADD-ON: Certificate in S&OP/ IBP
$899
€899
ADD-ON: CERTIFICATE IN SUPPLY CHAIN PLANNING
$899
€899
S&OP/ IBP & FORECASTING CONFERENCE
21-22 NOVEMBER 2024
COCKTAIL RECEPTION
21 NOVEMBER 2024
REFRESHMENTS & LUNCH
FUNDAMENTALS OF S&OP, DEMAND PLANNING & FORECASTING TUTORIAL
20 NOVEMBER 2024 (ACTIVE IBF MEMBERS ONLY)
IBF MEMBERSHIP
(1 YEAR)
CPF CERTIFICATION EXAMS
3 EXAMS
BOOK: FUNDAMENTALS OF DEMAND PLANNING & FORECASTING
FREE SHIPPING
CERTIFICATE: S&OP/ IBP - INCLUDES EXAM FOR KNOWLEDGE-CHECK
CERTIFICATE: SUPPLY CHAIN PLANNING - INCLUDES EXAM FOR KNOWLEDGE-CHECK

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Sponsors
Exhibitors
QAD DynaSys
Iqast
Neways iPac
Upcoming Events & Trainings
December 4 – 6, 2024
New York/ New Jersey
w/ Hands-On Predictive Analytics and Use Of Big Data Workshop...
Event Location
DoubleTree by Hilton Amsterdam Centraal Station
Oosterdoksstraat 4, 1011 DK
Amsterdam
NETHERLANDS
+31-20-530-0800
Room Rate (single): 252.99€/ night + tax
(12.5% city tax to be charged at check-out)
Book My Accomodation