Town Hall: How Coca-Cola Puts The Fizz Into IBP
William “Fitz” Blackburn
Coca-Cola Bottling Company
Fitz joined the Coca-Cola System in 2018 upon the refranchising of the Canadian bottler and was actively involved in the purchase of CCRC. In his current role, Fitz is focused on improving organizational performance through the delivery of financial visibility and reporting capabilities that empower employees to “Act Like an Owner” and drive continuous improvement while ensuring financial resources are in place to re-invest for the future. Prior to joining the Coca-Cola System, Fitz spent 20 years in private equity and investment banking, including 16 years with Kilmer Group’s private equity arm, actively sourcing, evaluating, structuring, executing and managing direct investments across a variety of industries in Canada and the US.
Justin Conroy
Vice-President: Finance & Accounting
Coca-Cola Beverages Northeast, Inc.
Justin serves as the senior finance executive of Coca-Cola Beverages Northeast, a $1.4 billion revenue Coca-Cola Bottler, operating across all New England states, portions of New York and Pennsylvania. Justin began his career with Coke Northeast over 18 years ago, with progressive roles and responsibilities in Sales, Marketing, and Finance disciplines, the last three of which have been in the current position. In 2017, Justin helped lead the acquisition of over +$900 million in revenue, tripling the size of Coke Northeast and the integration from two COBALT ERP systems to SAP.
James Snyder
James Snyder is a Consulting Director for Allitix based in Walnut Creek, CA with 20+ years of professional experience spanning several Fortune 500 companies and functional roles. James is an innovative leader focused on developing solutions to capitalize on known opportunities, identify unknown opportunities, eliminate waste, and deliver value to the enterprise. Further, James is adept at delivering solutions that optimize/evolve business process, drive transparency, leverage available assets and resources, as well as maintain data hygiene.
Join us for a discussion with Coca-Cola Bottling, where finance and supply chain leaders will share key learnings from their IBP journey, covering challenges, benefits and lessons learned. We'll cover the steps required for effective IBP, the tools and processes you need, and more.

You'll learn the best practices in integrated Business Planning that provide visibility into demand and a truly agile supply chain that allow this global giant to sell 1.9 billion servings a day. You'll come away with practical takeaways for your own planning processes.

We will discuss:
  • The necessary steps to prepare your organization for Integrated Business Planning.
  • How the proper process, architecture and tools enable IBP to deliver agility to the organization.
  • Where to automate processes and how to build long term IBP capabilities.
  • And more.
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