Webinar: Business Forecasting For Longer Time Horizons
Massimo Magliocco
Strategic Planning Director
Massimo has extensive experience in S&OP and business management in high-tech companies. He is currently head of medium and long-term forecast activity in the Central Planning Department of STMicroelectronics, based at the Geneva headquarters. He is responsible for analysing medium and long-term business demand, assessing risk and market opportunities to support the Manufacturing Strategy, and preparing analyses and scenarios to drive wider company strategy. He moved into this role from a position managing the advanced STM Optoelectronic lab in Castelletto, Italy. Massimo has a strong technical background in Semiconductors and helped set up the current STM mid and long-term planning process. Before starting work at STMicroelectronics, he held project management roles at Italtel and Siemens. Massimo holds a BA in Physics and a Masters in Material Science from Milan University.

The idea of creating a clear picture of the future from the present can be considered unrealistic. So is creating a long-term forecast of any use? The longer the time horizon for forecasts, the more unreliable the conclusions, and the more difficult it is to make effective changes. How then, do we avoid the all too common dilemma of “too far to take a decision”? In this webinar we will discuss how to create longer term plans to navigate the larger, often seismic changes, affecting the company, industry and wider economy. Understanding the wider trends allows companies to prepare for challenges, and position its resources effectively to capitalize on coming opportunities. At STMicroelectronics, we deal with this by focusing on two closely related areas: risk/opportunity, and what if scenarios. With a focus on lessons learnt from this leader in semiconductors, I will reveal how to make sense of vast amounts of data to identify trends, whilst establishing the processes to create robust forecasts that combine a forward look with real, practical and actionable recommendations.

The webinar is interactive, so get your questions ready.

You will learn:
  • How to avoid the usual long-term trap of “too far to take a decision”, yet still taking decisions too late
  • How to make mid and long plans that drive the strategic decisions of your company
  • How to deal with huge amounts of data and extracting the right information through simple correlations


Massimo will also speaking at IBF's first Europe Virtual Business Planning Forecasting & S&OP Conference from November 18-19, 2020. You’ll learn forecasting new products, modern S&OP best practices, forecasting with AI, organizational design in the age of Big Data, collaborative planning (CPFR), and much more.

Attend for just €275 / $299 if you register before November 11.

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