Virtual Town Hall: Unleashing the Power of Financial Planning and Supply Chain Alignment
Richard Herrin, CPF
Director of Integrated Business Planning
GEON Performance Solutions
Richard Herrin is the Director of Integrated Business Planning for GEON Performance Solutions. Richard has accountability for aligning the Integrated Business planning capabilities across all GEON businesses. Richard joined GEON in 2021, bringing 35 years of Integrated Business Planning experience. Most recently, he was the Integrated Business Planning Center of Excellence Leader for Eastman Chemical Company and has been consulting on implementing best practices in IBP through Ultra Consulting, RGP and CSC. Prior to consulting, Richard worked at Beaulieu America as the VP of Operations and Planning, at Axiall Corporation as the Director of Supply Chain Management, at Tredegar Films as the Global Sales, Operations, and Inventory Planning Lead, and at Syngenta Crop Protection as the Head of S&OP and Strategic Planning. Richard holds bachelor’s degrees in Chemistry and Chemical Engineering from the University of Florida and a Master’s in Business Administration from the University of North Carolina. He is also a Certified Professional Forecaster with the Institute of Business Forecasting.
Dean Sorensen
IBP Collaborative

Dean Sorensen is the founder of the IBP Collaborative, a consultancy that helps organizations integrate strategic, financial and operational planning and performance management processes as a means to manage complexity, reduce costs and drive profitable growth. He has deep experience with rolling forecasts, IBP, balanced scorecards, activity-based costing, and other FP&A processes and solutions. Previously, Dean held positions with AT Kearney, Accenture and KPMG where he focused on strategic services and finance and performance management. He is a Chartered Accountant in Canada, holding a degree in BBA, Finance and Accounting from York University, Toronto.

Marcia Williams
Founder and Managing Partner
USM Supply Chain Consulting

Marcia has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for GREATER Profits with Automation in Excel, RPA, & Power BI. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay. Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

Mark Lawless, ACPF
Senior Advisor/Facilitator
Institute of Business Forecasting & Planning
Mark has held senior management and C-level positions at several companies across multiple industries. His experience covers manufacturing operations, product development, sales, finance, and marketing. Mark is a long-time affiliate of the Institute of Business Forecasting, having served in advisory roles and delivering training to many companies worldwide. He is the recipient of IBF's 2016 Lifetime Achievement in Business Forecasting & Planning Award. He holds an undergraduate degree in Economics, and graduate degrees in Economics, Finance, and Accounting from Southern Illinois University (Edwardsville), Washington University (St. Louis), Boston College, and Bentley College. He is an IBF Advanced Certified Professional Forecaster (ACPF).
Join our esteemed panel of thought leaders and practitioners for an engaging town hall discussion on the synergistic relationship between financial planning and supply chain management. Discover how effective collaboration between S&OP and FPA functions can drive operational efficiency, optimize cash flow, and enhance overall business performance.
You will learn:
  • Strategies to align financial planning and supply chain functions for seamless operations
  • Best practices for integrating rolling forecasts into supply chain decision-making processes
  • The role of supply chain finance in mitigating risks and optimizing cash flow
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