Virtual Town Hall: Unleashing the Power of Financial Planning and Supply Chain Alignment

Event Speakers

Mark Lawless, ACPF

Institute of Business Forecasting & Planning

Senior Advisor/Facilitator

Mark has held senior management and C-level positions at several companies across multiple industries. His experience covers manufacturing operations, product development, sales, finance, and marketing. Mark is a long-time affiliate of the Institute of Business Forecasting, having served in advisory roles and delivering training to many companies worldwide. He is the recipient of IBF's 2016 Lifetime Achievement in Business Forecasting & Planning Award. He holds an undergraduate degree in Economics, and graduate degrees in Economics, Finance, and Accounting from Southern Illinois University (Edwardsville), Washington University (St. Louis), Boston College, and Bentley College. He is an IBF Advanced Certified Professional Forecaster (ACPF).

Richard Herrin, CPF

GEON Performance Solutions

Director of Integrated Business Planning

Richard Herrin is the Director of Integrated Business Planning for GEON Performance Solutions. Richard has accountability for aligning the Integrated Business planning capabilities across all GEON businesses. Richard joined GEON in 2021, bringing 35 years of Integrated Business Planning experience. Most recently, he was the Integrated Business Planning Center of Excellence Leader for Eastman Chemical Company and has been consulting on implementing best practices in IBP through Ultra Consulting, RGP and CSC. Prior to consulting, Richard worked at Beaulieu America as the VP of Operations and Planning, at Axiall Corporation as the Director of Supply Chain Management, at Tredegar Films as the Global Sales, Operations, and Inventory Planning Lead, and at Syngenta Crop Protection as the Head of S&OP and Strategic Planning. Richard holds bachelor’s degrees in Chemistry and Chemical Engineering from the University of Florida and a Master’s in Business Administration from the University of North Carolina. He is also a Certified Professional Forecaster with the Institute of Business Forecasting.

Dean Sorensen

IBP Collaborative

Founder

Dean Sorensen is the founder of the IBP Collaborative, a consultancy that helps organizations integrate strategic, financial and operational planning and performance management processes as a means to manage complexity, reduce costs and drive profitable growth. He has deep experience with rolling forecasts, IBP, balanced scorecards, activity-based costing, and other FP&A processes and solutions. Previously, Dean held positions with AT Kearney, Accenture and KPMG where he focused on strategic services and finance and performance management. He is a Chartered Accountant in Canada, holding a degree in BBA, Finance and Accounting from York University, Toronto.

Marcia Williams

USM Supply Chain Consulting

Founder and Managing Partner

Marcia has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for GREATER Profits with Automation in Excel, RPA, & Power BI. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay. Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

Event Speakers

Mark Lawless, ACPF

Institute of Business Forecasting & Planning

Senior Advisor/Facilitator

Richard Herrin, CPF

GEON Performance Solutions

Director of Integrated Business Planning

Dean Sorensen

IBP Collaborative

Founder

Upcoming Events & Trainings

NOVEMBER 11–13, 2026

Online

w/ 1-Day Next-Level Forecasting with an AI Perspective Workshop...

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October 21, 2026

Orlando

Business Planning, Forecasting & S&OP/ IBP...

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October 20–23, 2026

Orlando

w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial...

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