In this 3rd episode of our Forecasting During A Pandemic series sponsored by John Galt Solutions, we will examine how to predict consumer behavior during a crisis. We will examine how to understand your consumers’ behavior during the current disruptions and what factors to consider when forecasting demand. We’ll examine concepts like brand loyalty, how demand will be impacted by the broader economy, and how demand will shift for your different product categories in the event of an economic slowdown.
Join a new panel of renowned thought leaders and top demand planning professionals and hear them discuss how to understand what your consumer may be thinking right now, complete with insight into tools and assumptions you can use for your forecasting and planning.
Patrick Bower has a wide area of expertise, including S&OP, Demand Planning, Inventory, Network Optimization, and Production Scheduling. A recognized expert on demand planning and S&OP, and a self-professed “S&OP geek” - Patrick was previously Practice Manager of Supply Chain Planning at the consulting firm, Plan4Demand where his client list included Diageo, Bayer, GlaxoSmithKline, Pfizer, Foster Farms, Cabot Industries and American Girl. Patrick’s experience encompasses tenures with Cadbury, Kraft Foods, Unisys, and Snapple. Patrick also worked for the supply chain software company - Numetrix, and was Vice President of R&D at Atrion International. He was also the recipient of IBF’s 2012 award for Excellence in Business Forecasting & Planning.