Webinar: Using Consumption-Based Forecast Models In Demand Planning
Meredith Cannon
Senior Director of Sales and Operations Planning
Bimbo Bakeries USA
Prior Roles:
- Campbell’s Snacks: Director Integrated Business Planning, Implementation Lead
- Ball Corporation: Director of Demand Planning and Customer Fulfillment
- WhiteWave Foods and L’Oreal: Led demand planning
Education
- BA in Economics from Davidson College
If you're forecasting with shipment data, this free webinar is a great opportunity to improve your forecast accuracy and demand plans. By using consumption/POS data, we're using the real demand signal in our forecasts which allows us to see drivers of demand like store placement, promotions and price.
Meredith Cannon, Director of Integrated Business Planning at Campbell Snacks, will draw on her own experience and reveal how to get started with consumption-based forecasting. With practical steps and real-world examples, you'll be in a position to implement it in your own organization. This webinar is interactive so get your questions ready for Meredith.
You will learn:
- What consumption-based forecasting is, including the inputs and outputs
- The value of POS data in your forecasting to see drivers of demand like store placement, promotions and price
- Practical steps to implementing a consumption-based model into your demand planning where we translate consumer demand into shipment/replenishment plans
- Examples of how it can be used to improve collaboration with your cross-functional partners and generate more robust insights in your demand reviews