Town Hall: Understanding Metrics for Improved Demand Management
What gets managed gets improved. Metrics are a crucial component when it comes to tracking and improving the performance of your forecasting and planning processes. In this free town hall, demand and supply planning experts will reveal the metrics that will drive real value in your organization, adding value to demand planning, marketing and sales, and inventory management.
You will learn:
  • How to understand the most common forecast metrics
  • How to understand your forecast and communicate it to key stakeholders
  • How to identify the right metrics that apply to your organization
  • How to use your metrics to tell a compelling story about what is happening in your organization
  • How forecast metrics can identify meaningful actions for demand planning, marketing and sales, inventory, S&OP and beyond
Misty Eldridge
Sr. Manager, Planning and Fulfillment Systems
GE Appliances

Misty currently works as the Senior Manager of Planning and Fulfillment Systems at GE Appliances. Prior to this, she was the Supply Planning Manager at Escalade Sports with over 20 years of experience in Demand and Supply Planning. She has led demand review meetings, product review, inventory, and executive S&OP meetings as part of the S&OP process. Her experience covers multiple industries including packaging, food, beauty products, party supplies and sporting goods. Misty led the implementation of the inventory and replenishment modules of Arkieva at Escalade. Prior to joining Escalade in 2018, Misty worked as Demand Planning Manager at multibillion-dollar consumer packaging company Berry Global and, prior to that, as Inventory Planning Manager at cosmetics company Coty. Misty holds a degree from the University of Illinois.

Eric Wilson, ACPF
Director – Thought Leadership
Institute of Business Forecasting & Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Advanced Certified Professional Forecaster (ACPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
Sujit Singh
Chief Operating Officer
Sujit is a recognized subject matter expert in demand planning, forecasting, and Sales and Operations Planning (S&OP). He is a certified fellow in production and inventory management (CFPIM) and a certified supply chain professional (CSCP) by APICS, the Association for Operations Management. In 2010, Sujit was named as a “Pro-to-Know” by Supply and Demand Chain Executive Magazine. His industry experience includes work in the semiconductor, chemicals, and glass (industrial and commercial) industries.
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