Covid-19 may abate in 2021, but the uncertainty it has caused will continue to be feltthroughout the year and beyond. As lockdowns end and a vaccine is made available, consumer demand will shift once again,and we need to be ready. Here I present five tips for effectively managing demand for 2021, including segmenting your datato better understand how particular products will react; understanding the impact on particular sales channels as consumersshift from one channel to another; and sharing your assumptions with Sales & Marketing to test both your biases ...

From Issue: Special Issue: Planning & Forecasting Under Extreme Uncertainty
(Winter 2020-2021)

5 Demand Planning Tips For 2021: Combating Covid-19 Volatility