The current hype in Artificial Intelligence (AI), has compelled me to update my AI-related column from 4 years and a half years ago, titled “Artificial Intelligence: Decision Maker or Supporter?”. This update addresses whether AI-based decision-making should be the last word in making final decisions in forecasting and planning processes. To address this, two type types of cognitive thinking are discussed. While pre-supposing that AI will surely be useful in a decision support role, it looks at roles it may play in making decisions for the two types, without intervention from managers. Moreover, it warns against using AI output at face-value for the most impactful and strategic ...

From Issue: Third-Party Planning — A Revolution for the Field?
(Summer 2024)