This article deals with Artificial Intelligence (AI) technology and its potential role in business decision-making (DM) processes. It addresses whether an AI computer system’s speeding up of processes, approaching real-time decision-making including optimization, will be beneficial. To assess this, it introduces two type types of thinking discussed in the literature. While pre-supposing that AI will surely be useful in a decision support role, it looks at roles it may play in making decisions for the two types, without intervention from managers. Moreover, it warns against using AI output at face-value for the most impactful and strategic decisions to be made.

From Issue: Special Issue: Technology In Forecasting & Planning
(Winter 2019-2020)

Artificial Intelligence - Decision Maker or Supporter?