If there’s one thing Covid-19 has reminded us of, it is that the one constant in life isuncertainty, and, in times of crisis, uncertainty is no more keenly felt than in business. Uncertainty in business is caused bysupply and demand shocks, which become a very serious problem when an appropriate risk management strategy andestablished processes are not in place. When uncertainty strikes, we need to change our supply and demand planningprocesses to respond to changing demand, which requires both speed and agility. This article reveals how we can achievethis, with key examples from leading companies who are not only surviving the pandemic with resilient supply chains andsound understanding of shifting demand, but are also capitalizing ...

From Issue: Special Issue: Planning & Forecasting Under Extreme Uncertainty
(Winter 2020-2021)

Building Resilient Supply Chains In Times of Extreme Uncertainty