Demand planning for the e-Commerce channel presents some unique challenges. Success in planning for this channel requires a different perspective on planning and a different approach to managing the planning process. It may also require a different organizational structure. In this article I share some of my experiences with planning demand for this channel, with the hope that others that are new to planning for this channel can avoid some of the mistakes I made when I first started.

From Issue: How to Identify & Communicate Downturns In Your Business
(Spring 2020)