This article describes a 5-step process about how the philosophy of Lean Manufacturing can be applied to demand planning. The steps include what customers truly value (valuable products being those customers are willing to pay for); mapping the value stream (i.e., how a product is delivered to the customer); evaluating opportunities for improvement; working on activities that are requested by customers; and aiming for continuous improvement.

From Issue: How to Identify & Communicate Downturns In Your Business
(Spring 2020)