The digital economy refers to an economy that is based on digital computing technologies where business is conducted through online and mobile devices using the internet-of-things (IoT). In the digital economy, value is created through the technology-enabled links between people, machines, channels and organizations. All this is giving rise to an awareness and willingness to apply analytics to everything, not just to strategic initiatives, but to day-today tasks. Advanced analytics aided by machine learning algorithms will automate the repetitive work demand planners do regarding managing data and information as well as uncovering key insights allowing them to work smarter and more efficiently. As such, digitalization of the supply chain will require companies to manage product replenishment based on actual consumption rather than transactions.