Doug is credited with originating the field of infonomics, developing methods to quantify information’s value. He put forward these ideas in the best-selling book, Infonomics: Monetizing, Managing and Measuring Information as a Competitive Advantage, and lectures on the topic at the University of Illinois Gies School of Business. Formerly, Doug led the Deloitte Analytics Institute and worked as an analyst at Gartner’s research and advisory practice. When he is not teaching, Doug leads the data and analytics strategy practice at the consultancy firm Caserta.

From Issue: Special Issue: Technology In Forecasting & Planning
(Winter 2019-2020)

INTERVIEW WITH AN EXPERT: IBF Talks To Doug Laney, Best-Selling Author & Creator of Infonomics