Preparing for an Effective Demand Review

The Demand Review is critical part of the S&OP process and is where a picture of demand is created by incorporating viewpoints from different stakeholders into a statistical demand forecast. An effective De- mand Review lies in the preparation—underlying this is data and information gathering, particularly from Sales and Marketing. In the pre-Demand Review meetings, we must discuss high level issues impacting clients, the market, and products, which will build a framework for more detailed discussion in the Demand Review itself. In this article, I reveal the keys to a successfully navigating this stage in the S&OP process, with an emphasis on data, collaboration and the right discussion points ...