Shimano North America manufactures and distributes thousands of high-end cycling and fishing components and accessories. The company distributes through a variety of channels including bike shops, sporting goods chains, distributors, and direct to consumer. As retail channels are being redefined, and direct to consumer marketplaces like Amazon have flourished, Shimano needed to optimize product assortments and availability for each channel in what had become a highly dynamic ...

From Issue: Special Issue: Technology In Forecasting & Planning
(Winter 2019-2020)

Shimano North America’s S&OP Technology Journey