The AI Demand Planning Bubble: Are We Optimizing Hype Instead of Business Value?

Artificial Intelligence is rapidly becoming the centerpiece of demand planning discussions, yet measurable business results have struggled to keep pace with enthusiasm. Are we witnessing the next evolution of planning, or are we inflating expectations faster than organizations can create value? Drawing on industry trends, research, and practical experience, this article examines whether demand planning is developing its own AI expectations bubble. It challenges readers to look beyond bold claims, focusing instead on the fundamentals that ultimately determine success: solving the right business problems, improving decisions, and delivering measurable business ...