Fall 1997

Featured Articles:

• Developments In Demand Forecasting From Ancients Greeks To Present

  By Larry Lapide

• How To Manage Risk With An Insurance Policy

  By Richard C. Emerson

• A Primer On Neural Networks For Forecasting

  By J. Stuart McMenamin

• Top-Down or Bottom-Up: Which Is The Best Approach To Forecasting?

  By Teresa P. Gordon, John S. Morris and Byron J. Dangerfield

• Forecasting In The 1990's

  By Mark J. Lawless

• The Need For A Forecasting Champion

  By John T. Mentzer, Mark A. Moon, John L. Kent and Carlo D. Smith

• Selecting The Appropriate Forecasting Method

  By Charles W. Chase Jr.