Spring 1989

Featured Articles:

• Sales Force Composite Forecasting: An Exploratory Analysis

  By Robin T. Peterson

• Marketing Managers Evaluate Forecasting Models

  By J. Holton Wilson and Hugh G. Daubek

• Improving Smoothing Models With An Enhanced Initialization Scheme

  By Charles W. Gross and Jeffrey E. Sohl

• An Application Of An Expert System Approach To Business Forecasting

  By Joe Szmania and John Surgent

• How Many Observations Should Be Used In Trend Regression Forecasts

  By Douglas J. Dalrymple, Douglas B. Bock and William M. Strahle

• Political Realities Of Forecasting

  By George D. O'Clock and Priscilla M. O'Clock