Spring 1998

Featured Articles:

• The Role Of Life Cycles And Forecast Horizons In A Forecasting System: Reebok's Perspective

  By Vikram Saran

• Forecast Demand Or Shipment?

  By Larry Lapide

• Forecasting Coverage In The Finance Curriculum

  By Pieter A. Vandenberg

• Introducing C.A.R.T. To The Forecasting Process

  By Jeff Morrison

• Using Market Models To Forecast Demand For Ethical Pharmaceuticals

  By Michael Latta

• Getting People To Use Your Forecast

  By Charles W. Chase Jr.