Spring 2013

Featured Articles:

• The U.S. Economy…Stuck in Low Gear

  By Jack Malehorn

• From a Soft Patch to Recession for Industrial Countries

  By Evangelos Otto Simos

• How Many Demand Planners Do We Need?

  By Robert Langenhuizen

• What Is the Cost of Your Forecast Error?

  By Sumit Singh

• Developing Complete Software Business Cases

  By Larry Lapide

• S&OP and Strategy: Building the Bridge and Making the Process Stick

  By Duncan Alexander

• Putting M arketing Back in S&OP

  By Charles W. Chase, Jr.

• Answers to Your Forecasting Questions

  By Chaman L. Jain