A Spiral Into AI Mediocrity: AI is Not Taking Your Job Anytime Soon

Spring 2024

Journal of Business Forecasting Volume 43 | Issue 1 | Spring 2024

The lead article of this issue deals with AI in demand planning and forecasting and offers a warning that it can lead to standardized outputs and mediocre planning performance, and suggests that the human touch won't be replaced anytime soon. Other highlights of this issue include insight into how forecast accuracy is not necessarily correlated with improved decision making or business performance, and a new approach to new product launches that combines demand forecasting with demand creation.

Featured Articles: