Summer 1993

Featured Articles:

• Incorporating Market Research In Forecasting New Telecommunications Services

  By Bruce R. Sokol

• The Role Of Marketing Research In Forecasting At Lennox Industries

  By Sue L. Chang

• Marketing Research And Sales Forecasting At Schlegel Corporation

  By George F. Meyer

• Forecasting Who, What, When And How

  By Paul Herbig, John Milewiez and James E. Golden

• Forecasting At LaGuardia Community College, Cuny

  By Howard A. Clampman

• Forecasting Incoming Call To Telemarketing Centers

  By Lisa Bianchi, Jeffrey E. Jarrett and R. Choudary Hanumara

• Do You Need A Forecasting System? Figure Out Yourself

  By Chaman L Jain