Winter 1992-1993

Featured Articles:

• Identifying Potential Branch Locations In Propane Industry

  By Richard A. Gordon

• When You're Right, You're Wrong

  By M. Ray Perryman

• Forecasting Market Share

  By Michael D. Geurts and David Whitlark

• The Key To Understanding The Forecasting Process

  By Gary S. LeVee

• Modified Delphi: A Concept For New Product Forecasting

  By Ken Goldfisher

• Forecasting At Blue Cross Of California: A Corporate Turnaround

  By Deborah Lachman, Kathryn E. Williams and Paul Sheldon Foote

• New Product Forecasting: An Identification Of Model Components

  By Bruce R. Sokol

• Study Your Data Before Preparing Forecasts: Part II

  By Chaman L Jain