Winter 1995-1996

Featured Articles:

• Forecasting With Demand Forecast Group Database At Bell Atlantic

  By Sharon Harris

• Neural Networks VS. Conventional Methods Of Forecasting

  By Chin Kuo and Arthur Reitsch

• Using Consensus Forecasts In Business Planning

  By Jeremy C. Weltman

• Target Marketing With Logit Regression

  By Jeffery S. Morrison

• The Forecasting Function: Critical Yet Misunderstood

  By Luis Reyes

• Managing Technology To Create A World Of Networks

  By Peter Scovell

• Orders Or Shipments: Which Ones To Forecast?

  By Chaman L. Jain