Winter 1998-1999

Featured Articles:

• Forecasting Is About Understanding Variations

  By Larry Lapide

• Benchmarking Sales Forecasting Performance Measures

  By Kenneth B. Kahn

• Melting The Frozen Forecast

  By Stephen R. Riehm

• Forecasting Process At Cable And Wireless Bartel Limited

  By Gwenocia Chandler

• Synchronizing Supply Chain Operations With Consumer Demand Using Customer Data

  By Daniel A. Kiely

• Ten Commandments Of Selling Forecasts To Forecast Users

  By Chaman L. Jain