Winter 2009-2010

Featured Articles:

• The Nation’s Economic Outlook

  By Jack Malehorn

• International Economic Outlook

  By Evangelos Otto Simos

• Approach To New Product Forecasting After The Launch

  By Bill Sichel

• The Hard And Soft Sides Of New Product Forecasting

  By Kenneth B. Kahn

• New Product Introduction—Feast Or Famine?

  By Ron Burnette

• New Product Development And Forecasting Challenges

  By Robin Simon

• Decision-Supporting New Product Forecasting

  By Larry Lapide, Ph.D.

• Forecasting New Products by Structured Analogy

  By Michael Gilliland and Sam Guseman

• New Product Forecasting In The Pharmaceutical Industry

  By George Foldes