“Demand Planners Are Storytellers Who Use Numbers As Their Language”
A Demand Planner is a person responsible for facilitating the Demand Planning process. They use data, forecasts, and experience to estimate demand, answer questions for various business needs, and enable orchestration of demand to achieve desired goals. The Demand Planner is responsible for the Demand Plan, the Demand Planning process, understanding customers and markets, and key drivers of demand and variability/volatility. They must also gather additional information from different departments and incorporate these inputs into the Demand Plan.
Of course, depending on the individual company or industry, there may be additional characteristics that need to be addressed. The Demand Planner helps make the business more successful and brings three very different skills to the table:
Whether it is planning or forecasting, it is about effectively managing and growing demand and supporting the marketplace while meeting organizational goals. This requires prioritizing demand, gaining input on demand from all key stakeholders, reaching cross-functional agreement on the Demand Plans, executing and monitoring plans, and taking action as required.
Demand Planning and forecasting are not stand-alone processes. Forecasting is a key process and Demand Planning is a critical driver to business processes such as Financial Planning and Analysis (FP&A), Product Management and Marketing, Product Lifecycle Management (PLM) and Sales and Operations Planning (S&OP) to name just a few.
Demand Planning is a well-remunerated field with companies paying a premium for candidates who combine strong analytical skills with business acumen and communication skills. A forecast analyst can make between $80,000 to $90,000, a Demand Manager can make between $110,000 and $120,000 and a Demand Planning Director can make $150,000 and up.
For jobs in demand planning, visit IBF's jobs board.
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