IBF Video S&OP Unplugged: Emerging Technologies and the Future Of Planning
Leaders in demand planning, forecasting, and S&OP discuss the opportunities and challenges they're facing today.

Leaders from Merck, General Motors and MAXIMUS discuss the technological innovations in the field including advanced analytics and demand shaping, as well as what it'll take for the next generation to succeed.

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  • Emerging Technology / Trends in Demand Planning
  • Future of Demand Planning/ The Analytics Organization
  • Open Source Mindset/ Technology
  • Demand Shaping / Prescriptive Analytics
  • IBF Conferences / Benefits
  • Selling Demand Planning / Executives and the Next Generation
  • Demand Planning Replaceable? / What's Next
Sara Brumbaugh
Managing Principal
Ceres Analytics

Sara Brumbaugh is Managing Principal of Ceres Analytics, a consultancy specializing in applied mathematics, statistics, and machine learning. Sara’s roots are in business forecasting: she’s worked with the IBF for over 20 years, and is the 2015 recipient of IBF’s Lifetime Achievement Award. Sara’s work in predictive analytics began with construction of forecast drivers to predict stock returns. Her recent work supported genetic brain research at Harvard Medical School. Other recent work includes, patent-pending algorithms to detect financial fraud, and genetic models to predict success of cancer chemotherapy. Sara holds a masters in Economics from Florida State University, and is a currently pursuing a second masters (Biology) at Harvard University.

Mary Côté
Director, Product Development
Randy Wilp
Executive Director, Global Commercial Forecasting CoE (GCF)
Merck & Co., Inc.
Randy Wilp is currently Executive Director, Global Commercial Forecasting (GCF) at Merck. GCF is responsible for influencing major investment decisions, during product launch and through its remaining lifecycle. During his 30-year career Randy has held various forecasting related positions, including a stint as Director of Predictive Analytics at Bristol Myers Squibb and Director of Global Strategic Forecasting at Pharmacia. He has also run his own forecast consulting firm and lead the forecast consulting practice within a consulting company. Randy is currently on IBF’s Board of Advisors and holds three separate degrees from the University of Missouri-Saint Louis.
Ted Hanawalt
Director, Global Long Term Forecasting and Industry Analysis
General Motors
Ted Hanawalt is the Director of Global Forecasting and Market Analysis at General Motors, responsible for synthesizing market data into strategic issues and actionable opportunities. Ted’s experience at General Motors covers a variety of different functions, particularly from a product demand forecasting, product portfolio strategy, and manufacturing strategy perspective. Ted holds a B.S. in Chemical Engineering and an M.S. in Manufacturing Engineering from the University of Michigan in Ann Arbor, and an MBA from Pennsylvania State University.
Eric Wilson, CPF
Director – Thought Leadership
Institute of Business Forecasting & Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Certified Professional Forecaster (CPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
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