Greg Spira has a broad background covering Integrated Business Planning, Forecasting and Demand Management, Finance/Accounting, and Information Technology. He currently leads Forecasting for Mondelēz North America, and prior to that he led Integrated Business Planning for the North American Biscuits category. Prior to Mondelēz, Greg led Global Demand Management at BlackBerry, and has 15 years of experience in a variety of industries. Greg has a passion for solving challenging problems and driving change with the right mix of people, process, and tools. He combines operational savvy with an agile approach to solving business problems to add value and achieve goals. He has a successful track record of leading teams through challenging transformations, and enjoys developing and motivating talent.