Panel Discussion Day 2
VIRTUAL PREDICTIVE BUSINESS ANALYTICS, FORECASTING & PLANNING CONFERENCE
Panel Discussion Day 2
author
Sara Brumbaugh
Managing Principal
Ceres Analytics

Sara Brumbaugh is Managing Principal of Ceres Analytics, a consultancy specializing in applied mathematics, statistics, and machine learning. Sara’s roots are in business forecasting: she’s worked with the IBF for over 20 years, and is the 2015 recipient of IBF’s Lifetime Achievement Award. Sara’s work in predictive analytics began with construction of forecast drivers to predict stock returns for mutual funds.She has developed customer-level response models in marketing, along with product optimizations in market research.Her current work focuses on bioinformatics in medicine and science.Sara holds a masters in Economics from Florida State University.

author
Eric Wilson, CPF
Director – Thought Leadership
Institute of Business Forecasting & Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Certified Professional Forecaster (CPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
author
Tina Burke
Analytics, Modeling & Reporting Lead
Intel Corporation
Tina is a Senior Demand Planning Analyst at Intel Corporation. Her professional experience is interwoven among operations & supply chain, as well as information technology. Her career has seen her work for a range of global multinationals including Boston Scientific, Nestlé, Citrix Sytems and Google, covering a variety of roles including master scheduler, demand planner and S&OP manager and assuming responsibility for the monthly S&OP process, statistical forecasting, production scheduling and more. A data aficionado, she taught herself SQL to pull reports and build analytics to improve decision making. Tina is an APICS Certified Supply Chain Professional, holds an undergrad degree in Finance and Operations, and a Master’s in Business Management.
author
Kendell Churchwell, CPF
Senior Marketing Data Analyst
Southern Farm Bureau Life Insurance Company
Kendell Churchwell is a senior analyst with Southern Farm Bureau Life Insurance where she is responsible for the implementation of marketing predictive analytics projects. Her career started at IBM as an IT specialist before moving on to business analysis and analytics roles at C Spire where she spent 10 years. She is a Certified Analytics Professional (CAP®, INFORMS), a certified IBM SPSS Modeler Professional, and Project Management Professional (PMP). Kendell has BS in Mathematics and Computer Science and an MBA from Mississippi State University.