Your Bias is Showing: Using Behavioral Economics to Improve Human Inputs in Forecasting
VIRTUAL PREDICTIVE BUSINESS ANALYTICS, FORECASTING & PLANNING CONFERENCE
Your Bias is Showing: Using Behavioral Economics to Improve Human Inputs in Forecasting

You will learn:

  • How both human inputs and a statistical baseline outperform singular approaches to forecasting
  • How you can incorporate behavioral economics into your analytics for improved forecasts and insight
  • How to identify some of the most common heuristics and biases at play in demand planning and forecasting
  • What steps to take to minimize the risk of judgment bias in forecasts
  • The value of FVA and other practices to improve forecast accuracy
author
Jonathon Karelse
CEO
NorthFind Management

Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.