Your Bias is Showing: Using Behavioral Economics to Improve Human Inputs in Forecasting
VIRTUAL PREDICTIVE BUSINESS ANALYTICS, FORECASTING & PLANNING CONFERENCE
Your Bias is Showing: Using Behavioral Economics to Improve Human Inputs in Forecasting

You will learn:

  • How both human inputs and a statistical baseline outperform singular approaches to forecasting
  • How you can incorporate behavioral economics into your analytics for improved forecasts and insight
  • How to identify some of the most common heuristics and biases at play in demand planning and forecasting
  • What steps to take to minimize the risk of judgment bias in forecasts
  • The value of FVA and other practices to improve forecast accuracy
author
Jonathon Karelse
CEO
NorthFind Management
Jonathon’s professional career has consisted of leadership roles in transportation, finance and health products, beginning in supply chain and demand planning roles and culminating in a vice president position in strategic planning and corporate development. He is a recognized thought leader in demand planning and is CEO of the S&OP consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics and diagnostics and forecast value-add. He studied economics at the University of Western Ontario before moving to Vancouver to study law at the University of British Columbia. Jonathon went on to study operations and value chain management at the MIT Sloan School of Management.