Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.

Thomas has led the Measurement/Data Science team at National Consumer Panel (NCP) for 9 years. Prior to his tenure at NCP, Thomas held a variety of positions with client-side manufacturers as well as smaller consulting companies. These included two stints at Bayer HealthCare where he focused on pharmaceutical market research and forecasting. He also worked at Ipsos-ASI and smaller consulting companies with an emphasis on marketing analytics and forecasting. He has also been a lecturer/adjunct professor, most recently having taught courses on social research methods, statistics and social behavior at Quinnipiac University. After earning his PhD in Experimental Social Psychology from the University of Wisconsin-Milwaukee, Thomas continued his life-long learning quest by earning a certificate in Predictive Analytics from the University of California-Irvine.

Wes started his career as a Finance Analyst at Johnson & Johnson and Body Shop of America before moving into a Financial Planning role at Stanley Black and Decker. After being exposed to the S&OP process, his introduction to demand panning had begun and he would spend the next 5 years as Stanley Black and Decker’s S&OP/Sales Forecasting Manager. Wes is now Senior Finance Manager, Pricing Market and Analytics, at Wabash National, where he employs cutting edge machine learning and predictive analytics to drive forecasts and business insight. He holds a Law Degree from Indiana University, an Accounting degree from Butler University, a Master’s in law from The University of Alabama, and a Master of Science, Data Science, from India University.