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The S&OP process is over 30 years old. Since then, market dynamics have significantly changed but the process has not, meaning there are shortcomings that need to be addressed to reflect today’s reality. These include having inadequate mechanisms to effectively manage demand for new products; not having a strategy to replace well-established core products that are now rapidly fading away; not having a strategy to deal with ever-increasing Supply Chain disruptions; and failing to adapt to new channels of distribution like eCommerce. In this session, we will show what’s lacking in many S&OP processes, with practical takeaways to bring your S&OP up to date and turn it into a driver of efficiency and growth.