After decades of working in consulting for companies across a range of industries, I know that proper analysis of the right data can address many complex business challenges. Through four real-world case studies from my own experience, I discuss how the real challenge lies not in the lack of data but in identifying what is relevant, and then extracting, analyzing, interpreting, and applying it effectively. I also highlight the importance of being willing to challenge core assumptions and generate practical, actionable insights rather than purely theoretical ...

From Issue: Why Forecast Accuracy Often Misleads Planning Teams
(Summer 2026)