Summer 2026

Journal of Business Forecasting Volume 45 | Issue 2 | Summer 2026

The lead article of this issue examines the utility of traditional forecast accuracy metrics like MAPE, and offers an alternative way to measure planning performance. Other highlights include a framework to merge human and AI in planning for better decision making, a framework to manage demand and inventory signals simultaneously, and an interview with a planning leader at FMCG giant Energizer.

Featured Articles:

• Why Forecast Accuracy Often Misleads Planning Teams

  By Parth Dave

• Building Synergy Between AI & Humans for Faster & Better Decision Making

  By Yudai Yamaguchi

• AI Companies Need Responsible Leaders, Not Ethical Ones

  By Larry Lapide

• Data: Mother of All Solutions

  By Chaman Jain

• Beyond Forecast Accuracy: Why Forecasting Needs an Enterprise Level System, Not Just Better Metrics

  By Yuqing Qu

• Interview With an FMCG Expert: Daniel Fitzpatrick

  By Andrew Scuoler, CPF

• A Framework That Delivers Both a Forecast & the Appropriate Supply Response

  By Utkarsh Singh

• Structural Headwinds Limit U.S. Economy’s Growth Potential

  By Nur M. Onvural