Interview With an FMCG Expert: Daniel Fitzpatrick
How did you end up working in demand planning? I moved into a demand planning role when I moved from working in retail to working for a manufacturing company. I worked for many years in retail replenishment and order forecasting. So when I made the change, I had to move from managing and planning orders in the near-term of a few days to looking “over the horizon” and anticipating future demand 18-24 months in the future. It took me a couple of years to fully make the transition and develop the basic tools required. Fortunately, I had some very talented teammates who helped me develop a new way of looking ...
From Issue:
Why Forecast Accuracy Often Misleads Planning Teams
(Summer 2026)
IBF Journal Article by Andrew Scuoler, CPF, originally published in Summer 2026
Interview With an FMCG Expert: Daniel Fitzpatrick