Spring 2003

Featured Articles:

• Planning Process in a Multi-Unit Environment: Phillips Semiconductors' Experience

  By Wolfram Irsa

• How to Measure the Impact of a Forecast Error on an Enterprise

  By Kenneth B. Kahn

• Demand Forecasting Can Support Enterprise Performance Management

  By Larry Lapide

• A Forecaster's Journey: Challenges and Frustrations in a Media Company

  By Layton W. Franko

• Long Term Pharmaceutical Forecasting: IMS Health's Experience

  By Patrick Connor, Carl Alldus, Carlo Ciapparelli, and Liz Kirby

• Forecasting from the Center of the Supply Chain

  By Charles Bonomo