Summer 2025

Journal of Business Forecasting Volume 44 | Issue 2 | Summer 2025

This issue tackles the latest innovation in demand planning: Agentic AI. This technology can connect data, processes and people to produce forecasts and demand plans. It promises to be a great value driver for the field. Other highlights of this issue include excellent demand planning case studies in the pharmaceutical and publishing industries, and a practical playbook to help you navigate tariff-related uncertainty.

Featured Articles:

• Agentic AI is the Next Frontier in Forecasting & Planning

  By Yudai Yamaguchi

• The Tariff Response Playbook – Quantifying the Cost of Tariffs

  By Mark Lawless, ACPF

• Future Outsourcing Needs to be Strategic, Not Transactional

  By Larry Lapide

• Case Study: Demand Forecasting in the Publishing Industry

  By Dileep Rai

• S&OP Fundamentals: Understanding Process & Technology

  By Bhubalan Mani

• Interview with an Expert: Jason Breault

  By Andrew Scuoler, CPF

• Future-Proofing Pharmaceutical Supply Chains

  By Dina Smirnov-Mereino

• Five Reasons to Include Customer Service in Demand Planning Meetings

  By Daniel Fitzpatrick

• Uncertainty Clouds the Economic Outlook

  By Nur M. Onvural