Leaders from Factors Group, UCB, Lancaster University, and Strata Bridge discuss securing the all-important executive buy in, what it takes to reach demand planning maturity, and the role of AI in shaping consumer demand.
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Topics
- Demand Planning / The Next Step
- The Curve/ Getting Ahead
- Using AI / Nudging Consumers
- Demand Planning / Maturity
- Executive Buy-in / Achieving it
- Dealing with Conflict / Improving Communication




Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.
