IBF Video S&OP Unplugged: AI, Achieving Demand Planning Maturity & Exec Buy In
Leaders in demand planning, forecasting, and S&OP discuss the opportunities and challenges they're facing today.

Leaders from Factors Group, UCB, Lancaster University, and Strata Bridge discuss securing the all-important executive buy in, what it takes to reach demand planning maturity, and the role of AI in shaping consumer demand.

Become a member to watch the unplugged session in full or create an account to see a few chapters.


  • Demand Planning / The Next Step
  • The Curve/ Getting Ahead
  • Using AI / Nudging Consumers
  • Demand Planning / Maturity
  • Executive Buy-in / Achieving it
  • Dealing with Conflict / Improving Communication
Dr. Sven F. Crone
Assistant Professor in Management Science
Lancaster University
Dr. Sven F. Crone is an expert in forecasting, with over 15 years of expertise in both its theory and practice. As an Assistant Professor at Lancaster University and the Director of the Lancaster Centre for Forecasting (the largest thinktank dedicated to business forecasting) he has been published in over 40 scientific publications and has received international awards for developing new forecasting algorithms. He has trained over 500 Demand Planners, and consulted with industry leaders on improving forecasting methods, systems and processes. Sven is a regular speaker at IBF conferences, sharing insights from hands-on consulting projects and the latest research in forecasting for FMCG/CPG, Call Centres and Energy Markets.
Eric Wilson, ACPF
Director – Thought Leadership
Institute of Business Forecasting & Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Advanced Certified Professional Forecaster (ACPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
Chris Turner
Chris works with a range of clients worldwide, across industry sectors, on strategy development, innovation and joined-up decision-making. A highly respected facilitator, Chris has a unique ability to understand and simplify complex business issues and opportunities and translate these into action. He has worked with leadership teams around the world, helping them to articulate, share and realize their strategies through aligning the organization, integrating decision-making and capability building.
Jonathon Karelse
NorthFind Management

Jonathon is a recognized thought leader in demand planning and S&OP and is CEO and co-founder of the consultancy NorthFind Management. Jonathon has been a long-term contributor to the IBF’s body of knowledge, with a specific focus on forecasting metrics, decision making, and behavioral science. Jonathon is the author of an Amazon #1 Best Seller for his book, “Histories of the Future: Milestones in the Last 100 Years of Business Forecasting”. He is a graduate of the MIT Sloan School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School and is a member of the Harvard Business Review’s Advisory Council.

Lilian Wang
Director, E2E Planning S&OP
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