IBF Video S&OP Unplugged: Data, Analytics & Collaboration
Leaders in demand planning, forecasting, and S&OP discuss the opportunities and challenges they're facing today.

Leaders from Bristol-Myers Squib, Jose Cuervo and Southern Farm Bureau Life Insurance Company discuss Data and Analytics and the skills and processes needed to ensure they add value to organizations.

Become a member to watch the unplugged session in full or create an account to see a few chapters.


  • Forecasting and Predictive Analytics/ Importance
  • Communicating / Data and Forecasts
  • The Right Talent / Finding and Training
  • Collaboration / Working Outside Your Silos
  • Simplifying / The Complex Organizational Structure / Where Demand Planning Belongs
  • External Data / New Sources and Uses
  • Machine Learning / Changing Demand Planning & Forecasting
Geoffrey Stamper
Director, R&D Portfolio Optimization and Global Demand Planning
Bristol-Myers Squibb
Geoff Stamper is the Director of R&D Portfolio Optimization and Global Demand Planning in the Enterprise Strategy Analytics organization at Bristol-Myers Squibb. Geoff’s career at BMS has included roles in strategic forecasting, market forecasting, and strategic planning and decision analysis. These roles supported revenue forecasting of both pipeline and inline brands. Prior to BMS, Geoff was at Abbott Laboratories where he held roles in the discovery organization as a scientist and in the R&D portfolio management organization as a decision analyst. Geoff has a bachelor’s degree in Biochemistry from the University of Missouri and a doctorate in Biophysics from Brandeis University.
Kendell Churchwell, ACPF
Senior Marketing Data Analyst
Southern Farm Bureau Life Insurance Company
Kendell Churchwell is a senior analyst with Southern Farm Bureau Life Insurance where she is responsible for the implementation of marketing predictive analytics projects. Her career started at IBM as an IT specialist before moving on to business analysis and analytics roles at C Spire where she spent 10 years. She is a Certified Analytics Professional (CAP®, INFORMS), a certified IBM SPSS Modeler Professional, and Project Management Professional (PMP). Kendell has BS in Mathematics and Computer Science and an MBA from Mississippi State University.
Mike Guerra
Sr. Manager, Operations
Jose Cuervo

Mike is a Global Supply Chain leader with 20 years’ experience in the automobile, aerospace, food and beverages, and telecommunication industries with a proven track record in delivering complex transformation system projects from scoping and planning to final delivery. His current role is Sr. Manager, Supply Chain Operations, at Jose Cuervo where he oversees the Demand, Supply, Bulk and Manufacturing Alliances planning teams. Mike has led the production module of JDA and other software implementations across retail and manufacturing environments. His background includes many years of manufacturing, demand, supply and consultancy areas. Prior to joining Jose Cuervo, he was Director of Planning and Customer Supply Chain at The Hershey Company. He holds an MBA from the University of Monterrey.

Eric Wilson, ACPF
Director – Thought Leadership
Institute of Business Forecasting & Planning
Eric is a predictive analytics and business planning innovator, author, and speaker. He is the Director of Thought Leadership at the IBF. Prior to this he worked as the Director of Demand Planning at Escalade Sports, Director of Demand Planning at Berry Plastics, and Director of Demand Planning & S&OP at Tempur Sealy International. In 2016, he received the Excellence in Business Forecasting & Planning award from the IBF. He is an IBF Advanced Certified Professional Forecaster (ACPF) with over 20 years of experience. Eric is a visionary in his field, a frequent speaker and panelist for many executive forums and professional conferences, and has written numerous articles in publications such as The Journal of Business Forecasting and APICS Magazine. He is also the author of the books Cultural Cycles and Predictive Analytics for Business Forecasting & Planning.
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