S&OP Unplugged - Episode 15
Leaders from Target, GE Appliances, Continental Tire, Cummins, and SLB unpack what demand planning looks like in a post-COVID world, with an emphasis on supply planning, external collaboration, and new data insights. They explore how S&OP and S&OE are converging, and how cross-functional planning, brand strategy, and diversity are shaping a new era.
Become an IBF Member to watch the unplugged session in full or create an account to watch a few chapters.
S&OP Unplugged Topics:
- Planning Post-Covid
- Supply Planning
- External Collaborative Planning
- Types of Data & New Insights
- Renaissance in Demand Planning
- S&OP/IBP & S&OE
- Product Review & Brand Strategy
- Cross-Functional Planning, Diversity, & Networking
- Additional Nuggets

Tim Hotze leads Operations Planning at Target Corporation, overseeing S&OE, S&OP, IBP, long-term strategy, and end-to-end network planning. He manages the Supply Chain Execution Control Center and Network Optimization, driving cost-service improvements and capacity investments. In 2022, he assumed leadership of Enterprise Capacity Planning, designing flexible, multi-echelon network strategies. Previously, Tim was SVP of Network Planning, Global Intelligence, and Last Mile, including fulfillment and sortation center operations. Prior to this, he held senior roles at Amazon and was Global Head of Supply Chain Solutions at Panalpina. Tim serves on the IBF Advisory Board and holds a joint Master’s in Engineering and Supply Chain from TU Darmstadt.

Misty is the Senior DT Manager, Planning and Fulfillment Systems for GE Appliances. She leads the digital team supporting planning and fulfillment systems across the organization. Prior to joining GE Appliances in 2022, Misty held several leadership roles in multiple industries ranging from food and packaging to CPG companies. She has a wide area of expertise including S&OP, Demand Planning, Inventory, and Supply Planning. She has been a driver of process improvements and leading digital transformations. Misty holds a degree from the University of Illinois. In 2022, she received the Excellence in Business Forecasting & Planning award from IBF.

Eric is a predictive analytics and business planning innovator, author, teacher and speaker. As Director of Thought Leadership at IBF, he brings over 20 years of experience, previously leading demand planning at Escalade Sports, Berry Plastics, and Tempur Sealy. Eric is an IBF Advanced Certified Professional Forecaster (ACPF) and received IBF’s Excellence in Business Forecasting & Planning award in 2016. He is a frequent speaker and panelist who has published extensively in The Journal of Business Forecasting and APICS Magazine. Eric is also the author of Cultural Cycles, Predictive Analytics for Business Forecasting & Planning, and Practical Guide to Sales & Operations Planning (S&OP/ IBP).


Debbie Evans is the Head of Integrated Business Planning for Elanco Animal Health where she is currently leading the global implementation of IBP processes across Elanco’s business segments, including U.S. Pet Health, U.S. Farm Animal, and international business segments. Her role is focused on driving alignment across commercial, financial, and operational functions to enhance decision-making, improve financial performance, and prepare for the successful launch of IBP capabilities in 2025. Prior to joining Elanco, Debbie was with Cummins Inc., where she played a pivotal role in implementing IBP processes across various business units, transforming operational planning and driving cross-functional alignment. Debbie is passionate about building processes that empower organizations to achieve their strategic goals and foster collaboration across all levels of the business
