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A View from Analytics: Transforming the Forecasting Function
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In this session, we'll examine how the Analytics Team partners with the Demand Planning organization to transform the process, the roles, and the perception of Forecasting at Kellogg’s. We'll look at how the right data and analytics enhance the forecasting process, ensure adoption, and elevate the role of Demand Planner. Finally, we'll see how advanced analytics are ushering in a new era of simplified and optimized integrated planning. Join us for an interactive session, where you’ll hear case studies from real world lessons learned that you can apply to your own organization upon return.

Watch the video and learn:

  • How to use analytical thinking to transform the modeling process
  • How to use data to drive adoption and ensure successful change
  • How to elevate the role of Forecaster from tactical to strategic partner

For more insight into predictive analytics, planning and S&OP from global leaders in the field, join PREDICTIVE BUSINESS ANALYTICS, FORECASTING & PLANNING CONFERENCE in New Orleans, Louisiana, USA, from May 6 – 8, 2019.

author
Chad Shumacher
Sr. Director, Global Analytics
Kellogg’s
Chad is an experienced analytics and programming expert, with extensive exposure to a variety of roles in analytics, Supply Chain, and Planning. With an academic background in Finance and Statistics, Chad’s career includes management roles in application development, leading a team of developers at Dlt Database Designs. It was here that he project-managed the creation and deployment of a variety of applications to support Finance, Sales and Operations, and Demand Forecasting functions. This experience led him to an analytics role at Kellogg in 2005, assuming the position of Sales Modeling & Analytics Manager. He has worked at Kellogg ever since, moving on to Director of Sales & Modeling, then Principal Data Scientist and then on to his current role as Sr. Director of Global Analytics. Chad holds a degree in Finance and Statistics from Western Michigan University. He was a special guest speaker at IBF’s “Predictive Business Analytics & Forecasting Conference in New Orleans. Hear Predictive Analytics & Forecasting thought leaders speak at IBF's next conference in New Orleans, May 6-8, 2019. See here for details: https://ibf.org/events/neworleans2019
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