We are living in a time where market dynamics are changing rapidly. The number of products are exploding, channels of distribution are proliferating, and markets are becoming more and more competitive. Companies are experiencing competition not only from within the industry, but also from outside. The best way to survive and grow in these markets is to stay one step ahead of competitors. The way to do this is to launch more and more new products.

Table of contents:

  1. Objective of This Study
  2. Data Used
  3. Trend in New Product Launches Continues, but in Some Sectors More Than Others
  4. Rise in New Product Launches Presents Increased Risk and Complexity
  5. Complexity Surrounding Need for New Products Is Compounded by High Rate of Failure
  6. Product Review Is Crucial to Letting Winners Run, and to Cutting Losers
  7. New Versions Lengthen the Life Span of New Products
  8. There Is No Dominant Model Used in New Product Forecasting
  9. Forecast Error Is Highest for New Products
Login to Download
Already have an IBF account? Login now and skip filling forms forever!
Forgot password?
Register to Download
First Name*:
Last Name*:
ZIP/Postal Code*:
Other Upcoming Events & Trainings
AUGUST 7–9, 2024
Nashville, Tennessee USA
SUPPLY & DEMAND PLANNING BOOT CAMP w/ 1-Day Hands-on Concept to Practice in Supply & Demand Planning Workshop...
OCTOBER 22 - 25, 2024
Orlando, Florida USA
w/ Fundamentals of S&OP, Demand Planning & Forecasting Tutorial...
NOVEMBER 13-15, 2024
w/ 1-Day Predictive Analytics Workshop & Use of Big Data Workshop...