IBF's Business Forecasting & Planning Recognition Awards

" 'Excellence in forecasting is not just about the lowest error — it’s about generating insight that can be trusted, explained, and used.'

As I accepted the IBF Excellence in Forecasting Award, I reflected on how this community has shaped my career — blending data, judgment, and purpose to elevate forecasting and planning into a true business discipline to unlock value within a company. I shared my gratitude to the colleagues, mentors, and IBF leaders whose curiosity and collaboration have pushed me to think bigger and lead with more intent. To me, excellence isn’t about achieving the lowest forecast error — it’s about creating insight that drives trust, decisions, and real impact. Looking ahead, I’m committed to mentoring new talent, connecting academia and industry, and championing responsible, human-centered innovation in forecasting integrating AI and other advancements."